Lonely Planet - Integrated
Brief: Position the Lonely Planet as a guide for travelers willing to carve their own path.
Script:
Interviewer: Now, Mr. Piper, your CV is very impressive. It says here that you ran your own business for almost ten years?
Piper: Yes, although, in the end the Lonely Planet travel guides did render my skills somewhat useless.
Interviewer: The only thing that's concerning me, though, is criminal convictions. Now – and I just want to be crystal clear – following bad debt you... turned to genocide as an act of... vengeance?
Piper: Not my finest hour.
Interviewer: You led 467 children to their graves in order to... teach the people of Hamelin a lesson? What – did you – is this –
Piper: Yes – no – yes – that was –
Interviewer: What were you –
Piper: I just, I just, I'm... commercially minded?
Interviewer: Right.
Announcer: You can go anywhere with the Lonely Planet travel guides.
Piper: Yes, although, in the end the Lonely Planet travel guides did render my skills somewhat useless.
Interviewer: The only thing that's concerning me, though, is criminal convictions. Now – and I just want to be crystal clear – following bad debt you... turned to genocide as an act of... vengeance?
Piper: Not my finest hour.
Interviewer: You led 467 children to their graves in order to... teach the people of Hamelin a lesson? What – did you – is this –
Piper: Yes – no – yes – that was –
Interviewer: What were you –
Piper: I just, I just, I'm... commercially minded?
Interviewer: Right.
Announcer: You can go anywhere with the Lonely Planet travel guides.
